Over the last 3 years, I've had the privilege of helping Samsung, one of the world's leading tech brands, find its bearings amidst an increasingly noisy social sphere, and maintain relevance amongst key audiences. 

Having cut my teeth on comms planning in the early years of my career, I’ve learnt how to take what was crafted in brand or creative strategy and operationalise it – from which content format to adopt, which platform to post it on, and how we can create a runway to best seed and amplify our key messaging across our entire social ecosystem.

Alongside the talented team at We Are Social, we helped insert Samsung into trending cultural conversations to stay top-of-mind, build up to memorable launch moments for Unpacked, and craft a distinctive, ownable narrative to amplify their latest Galaxy AI launch.